SEO Tools
Screaming Frog

Desktop website crawler (SEO Spider) technical marketers use to audit sites for broken links, redirects, metadata and structured-data issues; since v24 crawls can be run and analysed from AI assistants via its built-in MCP server.

Advertising Platforms
Pinterest Ads

Pinterest's advertising platform promotes Pins across a visual discovery feed where users actively plan purchases, offering search, shopping and Performance+ automated campaigns with strong commerce intent.

Social Media Management
Mention

Media monitoring and social listening platform that tracks brand mentions across more than a billion web and social sources in real time, with sentiment analysis, share-of-voice reporting, alerts and social publishing.

Marketing Automation
Insider

AI-native customer engagement and personalisation platform combining a CDP with journey orchestration, behavioural analytics and campaigns across web, email, SMS, WhatsApp and push.

Social Media Management
Sprout Social

Enterprise social media management platform covering publishing, engagement inbox, social listening and analytics across major networks, used by brand and agency marketing teams.

Content Creation & Design
BuzzSumo

Content and media intelligence tool marketing and PR teams use to find high-performing content ideas, monitor brand mentions and trends, and identify journalists and creators to pitch.

SEO Tools
Moz

SEO software suite offering keyword research, rank tracking, site audits and the widely used Domain Authority link metrics, with a Links API for pulling SEO data into custom reporting.

Social Media Management
Buffer

Lightweight social media management tool for planning, scheduling, publishing and analyzing posts across channels, popular with small marketing teams and creators.

Marketing Automation
Act-On

Marketing automation platform for demand generation and lifecycle teams, covering email marketing, landing pages, lead scoring, journey automation, SMS and CRM integrations with AI-assisted content and analytics.

eCommerce Platforms
Adobe Commerce (Magento)

Adobe's enterprise ecommerce platform (formerly Magento) for running B2C and B2B storefronts across multiple sites, brands and markets, with AI-powered product discovery within Adobe Experience Cloud.

Marketing Automation
CleverTap

Customer engagement and retention platform for mobile-first B2C brands, combining behavioural analytics, segmentation and automated multichannel campaigns across push, in-app, email, SMS and WhatsApp.

Marketing Automation
Iterable

Cross-channel marketing communication platform that lifecycle marketers use to orchestrate personalised email, SMS, push and in-app campaigns from unified customer profiles and real-time journeys.