Analytics & BI
Microsoft Power BI

Microsoft's business intelligence platform, widely used by marketing teams for campaign dashboards and cross-channel reporting; connects to hundreds of data sources and lets AI agents query semantic models in natural language.

CMS & Web Experience
Adobe Experience Manager

Adobe's enterprise CMS and digital experience platform within Experience Cloud, used by large marketing organizations to create, manage, personalize and deliver content and digital assets across global sites and channels.

Analytics & Attribution
Microsoft Clarity

Free website behavior analytics tool (no traffic limits) offering heatmaps, session recordings and AI insights that help marketers understand on-site engagement and fix conversion friction.

Analytics & Attribution
Adobe Analytics

Enterprise digital analytics within Adobe Experience Cloud for measuring web and app customer journeys, powering segmentation, attribution and experience reporting for large marketing organizations.

AI Content & Copywriting
Synthesia

AI video generation platform that turns scripts into studio-style videos with AI avatars and voiceovers in 140+ languages; marketing teams use it for explainers, training and localized video at scale.

Sales Intelligence & Data Enrichment
Clay

GTM data enrichment and prospecting platform that combines 100+ data providers with AI research agents, letting marketing and growth teams build, enrich and activate target account and contact lists at scale.

Advertising Platforms
StackAdapt

Programmatic advertising platform (DSP) marketing teams use to plan, buy and report on native, display, video, CTV, audio, in-game and DOOH campaigns across channels.

Consent & Privacy Management
OneTrust

Privacy, consent and trust management platform; marketing teams primarily use its Consent Management Platform for cookie banners, consent capture and preference management at enterprise scale.

CRM
Pipedrive

Sales-focused CRM for small and mid-sized teams with visual pipelines, email marketing and workflow automation, used to manage leads, deals and revenue reporting.

Consent & Privacy Management
Usercentrics Cookiebot

Consent management platform (CMP) that automatically scans website cookies and trackers and collects GDPR/ePrivacy-compliant user consent, feeding consent signals (incl. Google Consent Mode) to marketing analytics and advertising tags.

Conversion Optimization
AB Tasty

Paris-based experience optimization platform offering A/B testing, personalization, feature experimentation and rollouts to help marketing and product teams lift conversion across web and apps.

Email Marketing
MailerLite

Email marketing platform for SMBs covering newsletters, automations, landing pages and websites; popular with European senders thanks to EU-based hosting and pricing aimed at small marketing teams.