Why now

Marketing got harder from both directions at once.

AI changed the rules outside your organisation and made the day to day worse inside it. Customers and search engines increasingly rely on AI mediated answers, while marketing teams keep adding tools that were never built to talk to each other. The result is more effort for less visible impact, on both fronts at once.

  • Trust does not work like it used to

    More than half of today's web traffic comes from bots and agents, not people, and a growing share of online content may be synthetic too. Customers increasingly begin their journey with an AI mediated answer rather than your homepage. Visibility and credibility have to be earned over and over, for a human audience and a machine one at the same time.

    57%+

    of web traffic came from bots and agents in 2026

  • Your stack got bigger. Your results did not

    A decade of best of breed buying built a specialist tool for every step of the marketing lifecycle. AI landed inside each one, but rather than connecting them, it added yet another layer that needs managing. Data integration now tops the list of headaches for teams trying to run a coherent operation.

    70%

    of marketers use more tools than two years ago

Our Solution

One connected layer for agents, tools and governance.

Rather than bolting AI onto every tool separately, the platform gives your whole stack one shared layer to work from. It is built around three things marketers need to do every day, and does all three without asking you to become an engineer first.

Platform illustration dark background
Platform illustration dark background

How it works

Agents read your data and take action across your tools.

Every agent arrives already in context, with your campaigns, content, brand rules and permissions built in, so nobody has to re-explain the basics every time. Connect once, and the same layer keeps working quietly across your CMS, CRM, your ecommerce platform, your ad accounts and everywhere else you run marketing.

Agentic Marketer
Agentic Marketer

Our vision

Every marketer turns agentic.

Agents become everyday teammates across the marketing department, taking on every meaningful task that can be delegated. Marketers stay the guardians of the brand, the customer relationship and the values behind every decision an agent makes, spending the time it frees up on the judgement calls only a person can make.

Human Led. Agent Powered. Brand governed

Use Cases

Solution areas for Agentic Marketing

One platform. Many places for agents to bring real value to your marketing, and growth to your business.

Meet the agents

No prompt engineering required.

Browse a growing catalog of ready to use agents, built for the tasks marketers do every day. Each one comes pre configured with the right permissions and data access, described in plain language, so any marketer can see exactly what it does before switching it on. Adopt or build new agents based on your needs.

The Ibexa product family

Agentic Marketing technologies for your need, all natively empowered by the Ibexa Agentic Marketing Platform

Start with any single product and it already comes with pre built agents included. Add more from the family, and the platform lets them work as one connected operation instead of five separate logins, each carrying its own rules, its own data, and its own way of doing things.

Berlin Team picture
Berlin Team picture

About Ibexa

Backed by two decades of experience across digital experience, customer data, activation, product information, data collection, and content, trusted by more than 1,000 marketing teams across Europe and beyond.

Frequently Asked Questions

The Ibexa Agentic Marketing Platform is currently in early adopter access, with general availability planned for January 12th, 2027. Early access customers can start using the platform now, with pre built agents included in every supported product. The Platform is also available to demo from today.

Every agent action follows the same permissions and access rights the person who set it up already has, and every action is logged and visible. Governance settings let you decide how much an agent can do on its own, and where a human approval is required first.

Yes, provided the tool has a public MCP available. The platform connects to your existing stack, including CRM, ecommerce, analytics and ad tech tools, through MCP connectors in the MCP Directory. New connectors are added regularly as more tools publish their own MCPs, and you can request one for a tool that does not have one yet.

No. Agents are described and configured in plain language, and pre built agents come ready to use with no setup required. Marketers stay in control of what each agent can do, without writing code or prompts.

A marketing AI agent is software that can understand a task described in plain language, then carry it out across your tools on its own, rather than just suggesting what to do. Unlike a chatbot, it takes real action, updating records, publishing content or running checks, within the permissions you set.

The Ibexa Agentic Marketing Platform lets marketers deploy AI agents that connect to their existing tools, read live data and take action across campaigns automatically. It runs natively with Ibexa's own family of marketing technologies and connects to the wider tech stack through MCP, an open standard for AI to tool communication.

Where every marketer turns agentic.

Book a live walkthrough with the team, or join the early access conversation ahead of general availability on January 12th, 2027.