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The Ibexa Agentic Marketing Platform is now live in beta

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    Ibexa Agentic Marketing Platform
    Ibexa Agentic Marketing Platform

    Ibexa Agentic Marketing Platform

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    The Platform

    • Ibexa Agentic Marketing Platform Where AI agents work alongside marketers to plan, build, and optimise customer journeys end to end. Ibexa Agentic Marketing Platform
    • Pre-Built Agents Begin with pre-built AI agents purpose-built for marketing, or create your own. Pre-Built Agents

    Ibexa Agentic Products

    • Cohesivo CMS The agentic CMS making your content faster to produce, and easier for everyone to find Cohesivo CMS
    • Raptor CDP Turn data into decisions, and decisions into personalized e-mails, recommendations, and content Raptor CDP
    • Quable PIM Simplify the management of your product data across all your channels Quable PIM
    • Actito Customer Engagement Platform Create coherent customer journeys across all channels, at the right time, with the right message. Actito Customer Engagement Platform
    • Qualifio DCP Collect actionable data through interactive and gamified experiences. Qualifio DCP
    • Connectors
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  • Solutions
    • Multi-market, multi-everything Marketing Run every market, brand and product line without multiplying the work Multi-market, multi-everything Marketing
    • Digital Customer Experiences Customer experiences built for people and AI-driven discovery Digital Customer Experiences
    • Personalisation Personalisation that updates itself as your customers change Personalisation
    • Agentic Transformation Move from AI experiments to AI as part of your team Agentic Transformation
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    • Customer Success Stories Discover how leading companies use Ibexa Customer Success Stories
    • Events and webinars Join our live events and webinars or watch on-demand webinars. Events and webinars
    • Blog News, insights and trends shaping the future of marketing Blog
    • eBooks & Analyst Reports Practical guidance and expert perspectives on how to succeed with Agentic Marketing eBooks & Analyst Reports
    • Glossary Your A-Z guide to Agentic Marketing terms Glossary
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  • Partners
    • Find a Partner Find the right Ibexa Partner to create memorable customer experiences for you Find a Partner
    • Partner Portal The partner portal offers information for Ibexa partners. Partner Portal
    • Become a Partner Want to create rich online customer experiences for your customers? Sign up here Become a Partner
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    • Join Us Learn more about us and how you can join Join Us
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  • Platform

    Platform

    The Platform

    • Ibexa Agentic Marketing Platform Where AI agents work alongside marketers to plan, build, and optimise customer journeys end to end. Ibexa Agentic Marketing Platform
    • Pre-Built Agents Begin with pre-built AI agents purpose-built for marketing, or create your own. Pre-Built Agents

    Ibexa Agentic Products

    • Cohesivo CMS The agentic CMS making your content faster to produce, and easier for everyone to find Cohesivo CMS
    • Raptor CDP Turn data into decisions, and decisions into personalized e-mails, recommendations, and content Raptor CDP
    • Quable PIM Simplify the management of your product data across all your channels Quable PIM
    • Actito Customer Engagement Platform Create coherent customer journeys across all channels, at the right time, with the right message. Actito Customer Engagement Platform
    • Qualifio DCP Collect actionable data through interactive and gamified experiences. Qualifio DCP
    • Connectors
    • Services
  • Solutions

    Solutions

    • Multi-market, multi-everything Marketing Run every market, brand and product line without multiplying the work Multi-market, multi-everything Marketing
    • Digital Customer Experiences Customer experiences built for people and AI-driven discovery Digital Customer Experiences
    • Personalisation Personalisation that updates itself as your customers change Personalisation
    • Agentic Transformation Move from AI experiments to AI as part of your team Agentic Transformation
  • Resources

    Resources

    • Customer Success Stories Discover how leading companies use Ibexa Customer Success Stories
    • Events and webinars Join our live events and webinars or watch on-demand webinars. Events and webinars
    • Blog News, insights and trends shaping the future of marketing Blog
    • eBooks & Analyst Reports Practical guidance and expert perspectives on how to succeed with Agentic Marketing eBooks & Analyst Reports
    • Glossary Your A-Z guide to Agentic Marketing terms Glossary
  • Pricing
  • Partners

    Partners

    • Find a Partner Find the right Ibexa Partner to create memorable customer experiences for you Find a Partner
    • Partner Portal The partner portal offers information for Ibexa partners. Partner Portal
    • Become a Partner Want to create rich online customer experiences for your customers? Sign up here Become a Partner
  • About us

    About us

    • About us Get to know Ibexa better About us
    • Find us Contact us or meet us in person Find us
    • Join Us Learn more about us and how you can join Join Us
    • Newsroom Latest articles and press releases Newsroom

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Media Matching Agent

Quable’s DAM Media Matching Agent, part of the Agentic PIM & DAM, finds the assets in your DAM that are linked to no product and proposes the right product for each, from the SKU, reference or name in the filename.

Tell the agent what you need, for example “Reconnect the orphan assets in the Autumn shoot folder”. It goes through the assets that aren’t linked to any product, reads the clues in each filename and folder path — SKUs, references, product names — and matches them to the right products in your catalogue.

For example, a photo named SKU-10432_trench_front.jpg sits in the DAM linked to nothing. The agent reads the SKU in the filename, finds the matching product, and proposes the link. A looser name like camel-coat-2.jpg is matched on the product name instead, and flagged as a lower-confidence suggestion for you to confirm. One asset can be linked to several products when it belongs to more than one.

It only proposes a link when a real signal in the asset matches a real product. If the filename says nothing it can use, it doesn’t guess — it records the asset for review instead of inventing a match.

Nothing is linked before you approve, and the agent only adds links: it never deletes or changes the ones you already have. You get a clear summary of what was linked, what was skipped and why, with the share of your assets connected before and after.

How it works

  • Scope on demand: the agent works on orphan assets — those with no product link — across the DAM by default, or on a folder or asset type you name.
  • Signal matching: it reads filenames and folder paths — SKUs, references, product names — and matches them against your catalogue.
  • Ranked by confidence: exact reference or SKU matches are proposed first; looser name matches are flagged for you to confirm. Nothing uncertain is applied silently.
  • Grounded, never guessed: a link is proposed only from a real signal matched to a real product. No signal, no proposal.
  • Approval before apply: you review the proposed links and the agent writes them to the catalogue only after you approve.
  • Add only: existing links and assets are never deleted or modified.
  • Structured report: assets scanned, links proposed, links added, assets skipped, and the share of assets connected before and after.

Who it helps

  • Brand and digital asset managers: clear the backlog of orphan assets without matching them by hand.
  • Product and catalogue managers: get product pages showing the right media, faster.
  • Merchandising and ecommerce teams: make sure a new shoot actually reaches the products it belongs to.
  • Content editors: stop hunting for which product a loose image belongs to.
  1. Ibexa
  2. AI Agents
  3. Media Matching Agent
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Agentic Marketing with Ibexa

  • Ibexa Agentic Marketing Platform
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  • Qualifio DCP
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