Termine

23.–24. September 2026

Ort

Koelnmesse, Köln

Halle - stand

6.1 - C-038

At the booth
At the booth

Das erwartet dich außerdem an unserem Stand

Komm zwischen und nach den Masterclasses und Meetings auf einen kleinen Imbiss vorbei.

Unser professioneller Barista sorgt an beiden Messetagen dafür, dass du bei allen  Meetings wach und aufmerksam sein kannst.

Entspann mit uns  nach dem ersten Tag bei Musik  und einem erfrischenden After-Show-Cocktail.

 

Gemeinsame Masterclasses mit unseren Partnern auf der MC7C DMEXCO Bühne

Gemeinsam mit ausgewählten Partnern zeigen wir, wie Agentic Marketing 2026 und darüber hinaus aussieht.

Agenda

Day 1 – Wednesday, September 23, 2026

10:00 – 10:30 Platform beats prompts Platform beats prompts: Why secure digital platforms decide the success of AI

The success of AI doesn't rest on technology or individual use cases alone. It rests on a leadership culture and a modern platform that brings data, processes and applications together securely.  OMMAX and Ibexa share practical examples of how businesses build the organisational and technological groundwork for safe, scalable AI adoption.

LocationM7C
10:45 – 11:15 Agentic commerce Of spies and brass bands: How agentic commerce creates market-ready product experiences

Product management, content, SEO, and commerce teams often work in sequence, yet still need to deliver one coherent product experience. In agentic commerce, specialised AI agents take on clearly defined tasks, from data analysis to asset matching.  RYZE Digital and Ibexa show, with real examples, how businesses cut their time to market while raising the quality of their digital experience.

13:00 – 13:30 Future of marketing for b2b The foundation for B2B marketing's future: Experience, data, sovereignty

In the AI era, the deciding factor is no longer the individual campaign but the foundation underneath it. Fragmented data and inconsistent workflows slow down speed and growth.  This masterclass uses concrete examples to show how leading B2B businesses build a scalable marketing system on a solid, sovereign European base.

LocationM7C

Wir sehen uns in Köln!