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Ibexa Summit 2027:
The Agentic Ascent

Get inspired. Train. Turn agentic.

Join us for a two-day climb. Hear from the brands who reached the top first, build your first agent at Base Camp, and come back down with a certificate to prove you've made the ascent.

Feb 4 – Feb 5, 2027
SQUARE Brussels Meeting Centre

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4-5 February

DATE

The Square, Brussels

LOCATION

Agentic Marketing

LETS SPEAK ABOUT

Join the Summit and leave as an Agentic Marketer

Marketing has entered the agentic era: AI agents take on the work, and marketers set the direction. The Agentic Ascent is where you make that climb yourself.

Join us on 4–5 February 2027 in Brussels for The Agentic Ascent: Over two days you'll see agents at work in real marketing teams, train with Ibexa experts and partners, and build your own agent in hands-on Base Camps. Everyone who completes a Base Camp leaves with a certificate. The ibex climbs where nothing else can. This February, so will you.

Base Camp on the Mont des Arts

Even our venue is on a mountain. SQUARE, Brussels Convention Centre sits on the Mont des Arts, the “Mount of the Arts”, in the historical and cultural heart of Brussels. From its hillside, you look out over the rooftops of the city: the perfect spot to see where marketing is heading.

Getting there is easy. Brussels Central Station is a short walk across the Mont des Arts gardens, and the Grand Place, the Royal Palace and the Magritte Museum are all within walking distance.

📍 SQUARE, Brussels Convention Centre | Glass Entrance, Mont des Arts, 1000 Brussels

Who it's for

A route to the top for every marketer

The Summit is built for the whole marketing team.
Whatever your role, you'll find a Base Camp and sessions shaped around the work you do every day:

CAMPAIGN, AUTOMATION AND CRM MARKETERS

Every flow. Every journey. Every channel.

Build the agent that carries the load.

You plan the campaigns, build the journeys and keep every channel running, often all at once. At Base Camp, you’ll build an agent around a real campaign challenge: one that sets up and tests your flows, suggests the next message and prepares your reporting, with you approving each step before anything goes live. Bring the campaign that keeps you busiest. You’ll head home with your first agent, a certificate and a much lighter backpack.

CONTENT, WEB AND E-COMMERCE TEAMS

Every page. Every product. Every language.

Content that keeps pace with the climb.

Web pages, product information, campaign assets and translations all compete for the same hours. At Base Camp, you’ll build an agent that knows your brand voice and your product data, then put it to work creating, adapting and publishing content across channels and markets. You decide what goes live, and your agent carries the heavy kit. Leave with your first agent, a certificate and a clear route to scale your content.

DATA, AUDIENCE AND TECHNICAL TEAMS

Every segment. Every system. Every connection.

Rope your stack together.

Every agent depends on good data and well-connected systems, and that’s your terrain. At Base Camp, you’ll see how agents can answer data questions in plain language, build and refine audiences, and connect the Ibexa Agentic Marketing Platform to the rest of your stack. Developers can climb higher in the Rope Teams track, extending what agents can do across Cohesivo, Raptor, Actito, Qualifio and Quable. Leave certified, with a clear view of the full route.

CMOS, MARKETING DIRECTORS AND TEAM LEADS

Every team. Every goal. One ascent.

Lead your team to the summit.

Your team already feels the pull of the agentic era. The real questions are where to start and how fast to climb. Hear how early adopters made the first ascent, find your team’s starting altitude with the Agentic Maturity Assessment, and map the route from Operator to Agentic Marketer. Then bring your team along: while you plan the route, they build their first agents at Base Camp and come back certified.

AGENCIES, INTEGRATORS AND TECHNOLOGY PARTNERS

Every customer. Every project. Every climb.

Lead the rope team.

Your customers are looking for a guide up the mountain. In the Rope Teams track, you’ll learn to deliver agentic projects on the Ibexa Agentic Marketing Platform, see how partners and customers build agents side by side, and meet the teams ready to start their ascent. Leave with the know-how, and the connections, to lead the climb.

The view from the top

Keynotes from the peaks. Hear from Ibexa leaders, industry experts, and leading B2B and B2C brands on how agentic AI is changing customer engagement, visibility and growth, and what it means for your organisation.

Base Camp: train and get certified

From Marketer to Agent Builder This is the heart of the Summit. Roll up your sleeves and build your first agent around a real marketing challenge, with no coding needed. You'll work step by step with Ibexa experts and partners, then leave with a certificate and a digital badge to share on LinkedIn. Train at Base Camp. Certify at the Summit. Come as a marketer. Leave as an agent builder.

Field Notes from the First Ascent

The early adopters made the climb first. Hear how they put agents to work, what they built, and what changed for their teams. Real Stories. Real Business Impact. Hear directly from CMOs, marketing leaders, and innovative brands putting AI and intelligent automation into action.

Rope Teams

In climbing, a rope team reaches the top together. Meet the Ibexa ecosystem of partners, customers and experts, swap ideas, and find new ways to speed up agentic marketing together.

The featured speaker line-up is coming soon.

Our real climbers are still packing their gear.

Riley Route Finder

Riley Route Finder

VP of Closer Connections
Ben Basecamp

Ben Basecamp

Chief Gear & Good Vibes Officer
Sam Summit

Sam Summit

Head of Higher Horizons
Tom Trailblazer

Tom Trailblazer

Director of New Peaks

Agenda

Day 1 – Thursday, February 4, 2027

9:00 – 9:30 Welcome coffee & registration

Get a coffee and get ready

9:30 – 12:30 Morning The View from the Top

Keynotes from the peaks, all together in the main hall. Hear where agentic marketing is heading, see the Ibexa Agentic Marketing Platform at work, and meet the early adopters who made the first ascent.

12:30 – 14:00 Refuge

Lunch and networking.

13:00 – 16:00 Afternoon Base Camp

Hands-on sessions in three routes. Build your first agent around a real marketing challenge, with Ibexa experts and partners guiding you every step of the way. Choose from three different routes, each built for a different part of the team. The Marketers route is for B2B and B2C campaign, CRM, content and e-commerce teams: build the agent that carries the load. The Rope Teams route is for partners, data teams and developers: rope your stack together. The Leaders route is for B2B and B2C CMOs and team leads: map your team’s route from Operator to Agentic Marketer.

18:00 – 2:00 Evening Après-climb

After a day on the mountain, it’s time to celebrate the view, with welcome drinks, the Ibexa Awards and the Summit Dinner.

Day 2 – Friday, February 5, 2027

9:30 – 12:00 Morning High Camp

One step from the top. Back in your route, you’ll test, refine and approve your agent, then complete Base Camp and collect your certificate.

12:00 – 13:30 Refuge

Lunch and networking

13:30 – 15:00 Afternoon The Final Summit

Everyone back together for the view. Closing keynotes on what comes next for the Agentic Marketer.

Après-climb

Ibexa Awards and Summit Dinner

An Unforgettable Evening of Celebration & Excellence

After a day on the mountain, it's time to celebrate the view.
Join us on 4 February 2027 in the heart of Brussels for an exclusive evening celebrating the innovation, partnerships, and achievements shaping the future of Agentic Marketing.

Enjoy an elegant gala dinner, the prestigious Ibexa Awards Ceremony, and unforgettable entertainment as we celebrate success and strengthen connections across our ecosystem.

Your base camp in Brussels

After a day of keynotes, hands-on sessions and building your first agent, you’ll want somewhere close to rest and recharge for day two.

We’ve secured a preferential rate at The Hotel, right in the heart of Brussels, with breakfast included. Stay close to the action, meet fellow attendees over your morning coffee and make the most of your evenings in the city. Rooms at this rate are limited and Brussels gets busy in February, so book now to secure your spot.

Book your room at the preferential rate

We hope to see you soon!

Until then - Relive Ibexa Summit 2026

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Ready for the ascent?

Save your seat, find your starting altitude and start your climb with us in Brussels!

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Ibexa Summit 2027: The Agentic Ascent