Audience building agent
Build audiences by describing them in plain language, without needing to know your data model.
Describe the audience you want, such as customers who bought running shoes in the last 90 days but haven’t been back since and who opted into email communications, and the agent builds it from your own CDP data, including behavioural events, profile traits, customer lifetime value scores and consent.
How it works
- Starts from your description: you describe the audience in business terms, and the agent translates it into conditions using your own CDP schema.
- Shows its work: every rule it creates and every assumption it makes is visible, so you can check the audience before activating it.
- Updates as you go: the audience size updates with every message, so trying a variation takes one sentence instead of a rebuild.
- Suggests what you might miss: it can propose relevant conditions, such as CLV, churn risk or affinity.
- Leaves you in control: the conversation produces a transparent rule set in the standard Audience Builder, ready to review, edit or activate.