First Church of Christ, Scientist

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First Church of Christ, Scientist

First Church of Christ, Scientist
First Church of Christ, Scientist

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Christian Science Adopts Multi-channel Digital Strategy

The Church relies on the powerful core functionality and extensibility of Ibexa DXP as it develops and executes its multi-channel strategy. The Church has taken some dramatic steps in pursuit of these goals. Its flagship news publication, The Christian Science Monitor, was one of the first large-scale news organizations to go digital-first.

The Monitor has also made the bold step of adopting a subscription-based revenue model, rejecting the “click-bait” approach that drives so much of the online news market, and launched a successful daily email digest of its top stories.

In 2020, the Church relaunched its online edition of the Christian Science Quarterly Bible Lessons, a weekly Bible study guide, to be mobile-first and create a seamless UX for users of Christian Science’s numerous online channels.

It’s also continuously working to unify its complex reader entitlement systems across its publications; consolidating its workflow and print imposition processes to hub entirely around its digital experience platform (DXP); and syndicating and sharing content across its own publications, as well as to third-party platforms.