Ibexa strengthens DACH sales with Max Henrychowski as new VP Sales

Three weeks after launching the Agentic Marketing Platform, the European software company is expanding its sales organisation

Cologne, 15 October 2026

Ibexa is expanding its sales operations in Europe. Max Henrychowski takes on the role of VP Sales DACH & Northern Europe. An experienced senior leader in enterprise software sales, he has previously held roles at Akeneo, Emarsys, Salesforce and IBM, among others. Through these roles, he already knows two of the building blocks Ibexa brings together on its platform: product data and customer engagement. He will drive Ibexa’s growth in the region and strengthen the company’s market position. His appointment is just the start: Ibexa is investing further in its teams, beyond the new sales leadership.

The appointment follows the launch of the Ibexa Agentic Marketing Platform in September. The platform is currently available through the Early Adopters Programme, with General Access starting on 12 January 2027.

On the platform, AI agents carry out entire workflows across connected systems. Marketers set the goals and guardrails and decide what goes live. Ibexa calls this role the Agentic Marketer. The aim is to help marketing teams work faster and prove their marketing’s contribution to business results.

A key differentiator is the platform’s open, LLM-agnostic architecture. Companies connect the large language models they trust, including their own or European models. As a European provider, Ibexa is committed to openness, governance and responsible data handling.

“DACH and Northern Europe are important markets for our next stage of growth. With Max Henrychowski, we are expanding our sales organisation and laying the groundwork to win more companies over to our approach to agentic marketing. We want to combine European technology expertise with tangible business value for our customers,” says Bertrand Maugain, CEO of Ibexa."

Alongside the technology, Henrychowski puts the emphasis on working with customers and partners. Together with implementation partners, Ibexa aims to open up new business opportunities in DACH. At the same time, Ibexa will build and grow its own team in the region for the long term.

“What convinces me most about Ibexa is its European approach. The Agentic Marketing Platform is open and LLM-agnostic, builds in compliance from the start and gives companies a reliable foundation for the years ahead. In a market that is moving this fast, staying close to customers, having a clear plan and earning trust are what matter. I listen closely to partners and customers, and that tells me what the market needs. That’s how I want to help Ibexa keep developing the right answers to marketing’s challenges and grow sustainably in DACH and Northern Europe,”

says Max Henrychowski, VP Sales DACH & Northern Europe at Ibexa.

About Ibexa

Ibexa is the Agentic Marketing Platform for modern marketing teams: a European platform where AI agents work alongside marketers to plan, build, and optimise customer journeys end to end. Marketing teams use Ibexa to unify data, content, and channels into consistent, high-performing experiences, with agentic AI taking on the repetitive work of monitoring performance and adjusting campaigns automatically.

Every product in the portfolio is agentic in its own domain: Raptor (Agentic CDP), Cohesivo (Agentic CMS), Quable (Agentic PIM), Actito (Agentic CEP), and Qualifio (Agentic Data Collection Platform), all connected into a single orchestration layer. With a strong partner ecosystem, deep European roots, and a focus on governance and trust, Ibexa gives marketing teams a flexible, future-proof way to run digital marketing at scale.