Personalization

The Ibexa Personalization engine analyses user behaviour — page views, clicks, purchases, search queries — and uses machine-learning models to deliver individualised content recommendations and segment-based targeting.

Recommendations can be embedded in any page as a content block or loaded asynchronously via the REST API. A/B tests, scenario-based recommendation models (such as "customers also viewed"), and real-time segment switching all run from the same dashboard without developer involvement.

También te puede interesar

DXP
Digital Experience Platform. An integrated suite of tools for creating, managing, and delivering personalised digital experiences across all channels and touchpoints.
Content Type
A blueprint that defines the structure of a content item — its fields, their types, and validation rules. Similar to a class in object-oriented programming.