Where every marketer turns Agentic
Ibexa is the European Marketing Platform, built by a company with more than two decades in marketing technology and one simple belief: marketing technology should make marketers better, not busier. Our job is giving marketers the tools to orchestrate outcomes and turn that into marketing performance they can point to.
Who we are
Built by people who fight for marketers.
Ibexa exists because marketing technology got harder to use exactly when it needed to get easier. We're the result of specialist teams and products, including Actito, Qualifio, Quable, and Raptor, coming together over more than 20 years, each built around the same core idea: marketing performance, trust, and compliance aren't features, they're the foundation.
Being European isn't a location for us, it shapes how we build. Managing marketing across Europe means navigating dozens of languages, local preferences, and regulatory differences that don't show up on a map from further away. That's not a constraint we work around, it's the environment we grew up building in, and it's why our tools are built for that complexity from the start rather than adapted to it later. Transparency, fairness, and genuine respect for the people and businesses we work with follow from the same place.
More than 1,000 customers trust us with their marketing, and more than 350 of us across Europe show up for them every day, all fighting for the same thing: marketing technology should make marketers better, not busier.
OUR MISSION
Orchestrate marketing performance, the European way.
We give marketers the speed to execute, the intelligence to optimise conversion, and the control to prove ROI, so marketing creates measurable business impact and durable growth.
Our vision
Every marketer turns agentic.
Human led, agent powered, brand governed. Marketers remain the guardians of the brand, the customer relationship, and the values behind every decision.
Human-led. Agent-powered
.Brand-governed.
OUR PRODUCTS
6 out-of-the box products for the Agentic Marketer
Standalone or connected, working across your channels, customer data and product data.
Agentic Marketing
Ibexa Agentic Marketing Platform
The Ibexa Agentic Marketing Platform puts agents to work across your marketing operation, natively connected to Ibexa's own family of technologies and to the tools you already run. Instead of another dashboard to check, you get a team of specialists that read your data, understand your brand rules, and get on with the work. Less clicking. Fewer tabs. More of the marketing outcomes you were actually hired to deliver.
Our story so far
Ibexa's story goes back to 1999. Actito, Qualifio, Quable, and Raptor joined over the years, each already established in their own right, and came together under QNTM Group with the common believe that marketing tools can do better for Marketing teams.
Now, the Ibexa Agentic Marketing Platform brings everything together around one idea, that marketing technology should make marketers better, not busie
1999
The beginning, as eZ Systems
Founded in Norway, eZ Systems builds eZ Publish, one of the world's most widely adopted open source content management systems. Within a decade it powers over 150,000 installations in 130 countries.
2015
A platform rebuilt for the future
eZ Platform launches, rebuilt from the ground up on the Symfony framework. Same DNA, new foundations, ready for what comes next.
2020
eZ Systems becomes Ibexa
After twenty years as a content management vendor, the company rebrands as Ibexa, marking its move into the Digital Experience Platform space. Ibexa DXP goes on to unify content, commerce and personalisation in one platform.
2021
QNTM Group takes shape
Altor and Eivind Roald form QNTM Group to build a European ecosystem of marketing technology companies. Within the year, QNTM adds Raptor, the Danish customer data and personalisation specialist, then acquires Ibexa itself that November.
2022
Actito joins the family
QNTM adds Actito, the Belgian customer activation platform, bringing marketing automation and CDP capability into the group.
2023
Qualifio joins the family
Qualifio, the Belgian data collection and engagement platform, becomes part of the ecosystem, adding first and zero party data collection to the stack.
2024
Quable completes the product family
Quable, a French Product information management (PIM) specialist, rounding out the five products that now make up the Ibexa family.
2026
United as Ibexa
Actito, Qualifio, Quable, Raptor, are brought under the Ibexa umbrella, forming a European Martech powerhouse, bringing the teams together and start building Marketing Software for the AI and agentic era.
2026
Cohesivo Agentic CMS
Ibexa becomes the parent brand for the whole group and the home of the Agentic Marketing Platform, while Cohesivo carries the DXP forward under its own name, with agentic capabilities from the Ibexa platform built in.
2027
Ibexa Agentic Marketing Platform
Every marketer gets the invitation to turn agentic. The full platform goes live, with 200+ tools connected out of the box, choice of LLM, and agents ready to work from day one. Training and certification roll out alongside it, so any marketer can start directing agents with confidence.
Believing in a new Era for Marketing
The Agentic Marketer
Something in marketing is changing, and it isn't the channel or the tooling. It's the job itself. An Agentic Marketer directs a team of agents rather than working through a queue of tasks. They set the outcome, orchestrate the work across the operation, and bring the judgement agents can't: what the brand sounds like, what's worth making, and what good looks like.
It isn't a job title, and nobody can hand it to you. It's a new way of working, one that's already emerging among marketers who set outcomes rather than assign tasks. We're building the path to it, with training, certifications, and resources to help marketers direct agents with confidence.
Ibexa Leadership team
Ibexa's leadership team brings deep experience across marketing technology, strategy, and growth, guiding the company as it builds the next generation of agentic marketing.
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Bertrand Maugain 
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Thomas Esmarch Clausen 
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Mariko Toyoshima Halvorsen 
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Laurent Mélon 
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Łukasz Serwatka 
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Baptiste Legeay 
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Max Sihvonen 
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Aurélien Berhin 
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Grégory Bécue 
Governance and ownership
Ibexa is the main trading brand of QNTM Software AB (QNTM GROUP), the company that owns and operates Ibexa and its wider family of businesses, backed by Altor. QNTM Group's Board of Directors is responsible for the group's overall governance and strategic direction.
customers served
1200+
people across Europe
350+
Engineers
150+
European Hubs
6
Agentic Martech products
6
Book a demo, or contact us to see what your team could like once it turns agentic
FAQ
Book a demo directly from this page, or reach out through the contact form to talk with the team.
Yes. Ibexa is LLM agnostic, so you can bring your own large language model or choose from supported options, and connect any MCP server to fit the infrastructure you already run.
Ibexa operates across five European hubs, Oslo, Brussels, Paris, Aarhus, and Cologne, with more than 350 people, including 150+ engineers.
An Agentic Marketer directs a team of AI agents rather than working through a queue of tasks. They set the outcome, orchestrate the work, and bring the judgement and control agents can't, like what the brand sounds like and what's worth making.
Ibexa's portfolio includes the Ibexa Agentic Marketing Platform, plus five specialised agentic Products for Markters: Cohesivo (Agentic CMS), Raptor (Agentic CDP), Quable (Agentic PIM), Qualifio (Agentic Data collection and Gamification), and Actito (Agentic Customer Engagment and Marketing Automation).
Ibexa is the main trading brand of QNTM Group (QNTM Software AS), backed by the private equity firm Altor and committed co-investors. QNTM Group also owns Hesehus and holds minority stakes in Seenthis and Adnami.
Ibexa ist die European Agentic Marketing Platform für moderne Marketingteams. KI-Agenten arbeiten Seite an Seite mit Marketern, um Customer Journeys end-to-end zu planen, aufzubauen und zu optimieren, und verbinden dabei Daten, Content und Kanäle in einer einzigen Orchestrierungsebene.